DOCFLOW - what you can do...

'What do you mean - what can be discussed and what to do? '.
I'll try to answer it.

It is necessary to analyze the situation and to choose its own approach. Four approaches are seen:.
a. Not to change anything, leave everything as it was to take part in the previous version.
2. Cease to participate, and will continue to be seen.
3. Trying to somehow influence the organizers that they have something to improve.
4. Do not expend energy on contact with the organizers and try to do something to enhance self-efficacy to participate in the event.

Let us now consider the option 4.

To get started you still need to analyze the essence of the event and those effects, which in principle can be expected from him. Let us now assume that the event is purely a fashion, you like this, the practical benefits (in the form of obtaining new clients, contracts ) are not giving. What comes back is not ' buy' the audience....

Question: what means ' image events '? .

I see two options:.
1) The image is designed specifically for those who came to the exhibition itself.
2) the image is intended for a wider audience (including, for example, to the upper echelons of power) to which it must be communicated through the media.

These questions must be answered by the exhibitors. Depending on the response will need to make an effort to ensure that.
a) came all the same ones who want to convey an image;.
b ) to improve the work with the media to ' feed ' the image of shipping work more effectively.

Now everything will go as an answer to the question formulated. Based on the fact that we can not affect the organizers, the composition of the audience, etc.

a. I think that you need and can reinforce the conference part of the event.
Our IT conference ( it's not just about Dokflou ) - for the most part - are dull and uninteresting. They are held on the Old Testament some diagrams and forms. So we 're talking about new methods of management, social networks, mobility... And look - like organized presentation, the reports! . What should be the moderator ( the one who leads and controls the discussion, rather than simply following the rules of the speaker ). and m. Dr.. and m. n.

I was in the autumn at several conferences of different companies - ' InterTrust,' ' EOS ', '1 C ',... stream of presentations, question-and- no answers, moderators, no round table discussion....

Instead of improving the quality of the conference, we are trying to take a number of performance. As a result, gets exactly the opposite effect: people stop going to them.

It is necessary to move to a system of round-table discussions. That is now held many activities that are popular (eg, different forums on the Internet, CIO- conferences, etc. ).
And it should not be monovendorskie and multiekspertnye meeting.

Of course, it would be nice if such a reform of the conference organizers have undertaken to. But I think that without them, the participants could agree on the implementation of such pieces.

I have already given an example: last DOCFLOW had pretty good roundtable IBM IT InterTrust. Who prevents build on this experience?.

I wrote a while n. a. to be continued.